Streamline your marketing and grow your practice
Ocumarketing is a digital marketing service designed specifically for optical practices to grow revenue, promote services and connect with patients.
Captivating Campaigns
Ocumarketing gives you campaigns that have been expertly crafted by marketers and designed to engage your patients on every level. With persuasive strategies, compelling messaging and targeted approaches, Ocumarketing campaigns have proven to drive return on investment up to 15x.
Ocumarketing gives you the flexibility to personalize your campaigns with your own brand identity ensuring that you build patient loyalty that lasts a lifetime.
Content Creation
In today’s digital age, content is more relevant than ever, but it is time consuming and resource heavy. Ocumarketing allows you to effortlessly create high-quality engaging content across the various digital platforms.
Valuable Insights and Analytics
Get full insight into the performance of your campaigns from open rates to unsubscribes. Having campaign measurability will enable you to understand the effectiveness of each campaign, optimize future campaigns, and make data-driven decisions to improve engagement.
Binocular Vision Tests
Over 20 binocular vision tests to choose from.
Fixation Targets & Images
Packed with many child friendly images and target categories making it much easier to perform retinoscopy on a child. Loaded with the traditional duo chrome balancing tests to avoid head tilt issues.
Contrast Sensitivity
Do a more in-depth CS analysis with nine optotypes to choose from with randomization. A great way to motivate regular visits for early vision loss and eye disease detection.
Astigmatism Tests
Quickly determine cyl axis and power, saving time for you and the patient. This test is most useful in high cyls and patients with keratoconus.Â
Biconical Vision Tests
Determine gross and stereo acuity threshold tests. Measure your patient with 3D ability.
Upload Your Own Videos
Upload your own educational videos on eye disorders and diseases or product videos to improve sales.
Clarity
Interactive videos and images assist with anatomy, pathology and lens explanations.
Pricing
No Questions Asked 60 Day Money Back Guarantee!
Bronze
Features
-
Delivered Patient Report Post consult report delivered to patient devices
-
Custom Branding Customise to your practice, logo and brand identity
-
Add Patient Records Create digital patient records
-
Email Validation Realtime validation of patient email addresses maximizes delivery rate
-
Patient Analytics Build greater business intelligence and insight into customers
-
Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Bronze
Features
-
Delivered Patient Report Post consult report delivered to patient devices
-
Custom Branding Customise to your practice, logo and brand identity
-
Add Patient Records Create digital patient records
-
Email Validation Realtime validation of patient email addresses maximizes delivery rate
-
Patient Analytics Build greater business intelligence and insight into customers
-
Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Gold
Features
-
Delivered patient report Post consult report delivered to patient devices
-
Custom branding Customise to your practice, logo and brand identity
-
Add Patient records Create digital patient records
-
Email validation Realtime validation of patient email addresses maximizes delivery rate
-
Patient analytics Build greater business intelligence and insight into customers
-
Eyecare library Detailed info for patient access on their conditions & prescribed treatment
-
Social Media Integration Direct patients to your social platforms
-
Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
-
Database Import Import your existing patient information
-
Revisit appointments A proactive intelligent approach means patient return sooner
-
Practitioner personalisation Include the practitioner profile photo, details and credentials
-
Custom Reviews Increase your online presence and website rankings
-
Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
-
Prebookings Pre-book patients' next appointment date inadvance
-
Review messaging Increase visitors to your review platform with custom review messaging
-
Calendar Manage and schedule appointments from any device
-
Appointment Reminders Patient reminder includes specific diagnosis and appointment details
-
Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
-
Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
-
API Seamless integration between your current website and other software
Gold
Features
-
Delivered patient report Post consult report delivered to patient devices
-
Custom branding Customise to your practice, logo and brand identity
-
Add Patient records Create digital patient records
-
Email validation Realtime validation of patient email addresses maximizes delivery rate
-
Patient analytics Build greater business intelligence and insight into customers
-
Eyecare library Detailed info for patient access on their conditions & prescribed treatment
-
Social Media Integration Direct patients to your social platforms
-
Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
-
Database Import Import your existing patient information
-
Revisit appointments A proactive intelligent approach means patient return sooner
-
Practitioner personalisation Include the practitioner profile photo, details and credentials
-
Custom Reviews Increase your online presence and website rankings
-
Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
-
Prebookings Pre-book patients' next appointment date inadvance
-
Review messaging Increase visitors to your review platform with custom review messaging
-
Calendar Manage and schedule appointments from any device
-
Appointment Reminders Patient reminder includes specific diagnosis and appointment details
-
Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
-
Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
-
API Seamless integration between your current website and other software
Silver
Features
-
Delivered patient report Post consult report delivered to patient devices
-
Custom branding Customise to your practice, logo and brand identity
-
Add Patient records Create digital patient records
-
Email validation Realtime validation of patient email addresses maximizes delivery rate
-
Patient analytics Build greater business intelligence and insight into customers
-
Eyecare library Detailed info for patient access on their conditions & prescribed treatment
-
Social Media Integration Direct patients to your social platforms
-
Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
-
Database Import Import your existing patient information
-
Revisit appointments A proactive intelligent approach means patient return sooner
-
Practitioner personalisation Include the practitioner profile photo, details and credentials
-
Custom Reviews Increase your online presence and website rankings
-
Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
Silver
Features
-
Delivered patient report Post consult report delivered to patient devices
-
Custom branding Customise to your practice, logo and brand identity
-
Add Patient records Create digital patient records
-
Email validation Realtime validation of patient email addresses maximizes delivery rate
-
Patient analytics Build greater business intelligence and insight into customers
-
Eyecare library Detailed info for patient access on their conditions & prescribed treatment
-
Social Media Integration Direct patients to your social platforms
-
Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
-
Database Import Import your existing patient information
-
Revisit appointments A proactive intelligent approach means patient return sooner
-
Practitioner personalisation Include the practitioner profile photo, details and credentials
-
Custom Reviews Increase your online presence and website rankings
-
Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
FAQs
Email campaigns will give you a breakdown total sent, total delivered, total opened & total clicks on the mail. You will also receive a list of patients to which it was delivered and who opened the email.
You can customise exactly who you would like to receive the campaign based on the last consultation date, conditions diagnosed & age.
The campaign is sent out once on the date you choose to release it.
The campaign is sent out once on the date you choose to release it.
Yes, that's what so makes Ocumarketing so great. You can see which patients returned and how much they spent in your practice. You can measure the amount generation from the campaign versus what was spent.
Click on the Ocumarketing tab in Ocumail and follow the easy steps to setting up a campaign; alternatively, one of our team members will gladly assist you.
